Brand designer
Mara Solis
Identity beyond the logo
Mara works at the meeting point of brand strategy and graphic design. Her practice asks how an identity behaves in ordinary, repeated use, not just on launch day.
A conference concept for creative minds
Good ideas
go off script.
Two days of design, culture and useful disagreement. Away from the feed. In the same room.
Explore the programme
01 / The programme
Bring a point of view. Leave with another.
Talks to open things up. Working sessions to try things out. This is an illustrative programme, not a real event schedule.
Question the familiar
Opening talk
Making room for the unexpected
Inside the session
Start with a familiar brief and deliberately change one constraint. Mara shows how a sharper question can produce a direction that a moodboard alone cannot.
Mara Solis
In conversation
Does every brand need an opinion?
Inside the session
Two perspectives on when a brand should speak and when it should listen. Bring an example of a message that felt earned, or one that did not.
Mara Solis + Luca Vale
Working session
One object. Five ways of seeing.
Inside the session
A working session using one ordinary object to test five visual approaches. You leave with a small set of experiments, not a finished brand.
Amira North
Open critique
Bring the work you haven't finished
Inside the session
Put an unfinished piece on the table. The group practises giving specific feedback about hierarchy, intention and what to try next.
All speakers
Make something happen
Opening talk
A small idea with a long life
Inside the session
Luca examines the gap between the story a business tells and what its audience actually notices. Discuss how to choose evidence before choosing a headline.
Luca Vale
Working session
From first sketch to shared language
Inside the session
Work in small groups to turn a point of view into a testable creative brief. Compare the trade-offs rather than voting for the most attractive mockup.
Mara Solis
Live experiment
Designing with sound, space and light
Inside the session
Amira explores how scale, movement and material change an idea when it leaves the screen. Sketch a small intervention for a shared space.
Amira North
Closing conversation
What will you do differently on Monday?
Inside the session
Bring the two days together: one idea to keep, one assumption to challenge and one experiment to take back to your own practice.
All speakers
02 / Try the experience
Your kind of OFFSCRIPT.
Choose a day, set your group size and preview a pass. Nothing is booked or paid for.
OFFSCRIPT
Sample pass
Your pass preview will appear here.
DEMO ONLY / NOT VALID FOR ENTRY
OFFSCRIPT / 18 + 19
A programme with your name on it.
Save the sessions you want to explore. Your selected pass must include their day. This is a local planning example, not a seat reservation.
Explore the programme ↗Add a session from either day to start your programme.
03 / Different perspectives
Not here to agree on everything.
Example speaker profiles created for this website concept.
Independent editor
Luca Vale
Culture, context and the right question
Luca is an independent editor interested in the choices that make a story useful. His work connects visual culture, publishing and the context around a message.
Spatial artist
Amira North
Ideas you can walk into
Amira brings spatial thinking to creative problems. Her practice uses simple materials, movement and scale to test how an idea is experienced.
Between the sessions.
In this concept, The Switchyard is a converted workshop: a main room for talks, a studio for making and a shared table for the conversations that do not fit the timetable.
- 01
Main room
Talks and open conversations, with pauses between sessions rather than overlapping keynote slots.
- 02
Working studio
Small-group exercises with materials supplied in this concept. Nothing needs to be prepared in advance.
- 03
Shared table
A place to compare notes and meet other participants. No real venue, access provision or catering is being sold.